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Welcome to Everything Life and Real Estate where Linda McKissack and Dana Gentry share their tips and strategies to enhance your business and life.

Mar 23, 2021

On this episode, Linda and Dana answer a listener's question about whether you can sell real estate if you don't like cold calling or social media.  Linda shares how she similarly dislikes prospecting and Facebook, and still built up her real estate career, but it was through utilizing marketing and finding a who for the tasks she didn't like doing.  They discuss how if you force yourself to do something you're good at, you're robbing someone else of the ability to do something they're great at.  They also talk about how sometimes, prospecting can feel like you are doing something to someone, when really you are doing something for them, so if that is what makes cold calls difficult for you, you could change your mindset about your approach.  Linda shares how she also found ways to lead generate through teaching, and Dana discusses how infotainment is becoming the newest way to keep people's attention and turn them into leads.  They also mention Sid Walker's book "How I Conquered Call Reluctance, Fear of Self-Promotion and Increased My Prospecting" as a guide to help you get into prospecting. 

To check out his book, go to

https://www.amazon.com/Conquered-Reluctance-Self-Promotion-Increased-Prospecting-ebook/dp/B0173X2Q08/ref=sr_1_1?dchild=1&keywords=sid+walker+book&qid=1616428185&sr=8-1